It's less loud than a Chicago or a University Blue, which is its strength. You get that iconic Jordan series recognition without it being "too" much. Perfect for someone who wants a subtle flex. Not ideal if you crave crazy color or super-soft materials, though. Now, a potential con for some: the comfort level. If you're used to Boost, React, or even newer Air units, the "Air Jordan 1" will feel pretty stiff and flat. It breaks in, sure, but it's never a "cloud." Also, at $180, it's not cheap for a shoe with 1985 tech. Just being honest! Final verdict? For me, the "Air Jordan 1 Black" is an easy recommendation. It's a piece of sneaker history you can wear. The look never gets old. Just go in knowing the feel is classic and firm, not modern and soft. At $180 USD, you're paying for the legacy and the utterly clean aesthetic. It's a staple. If you're new to Jordans, this is a great first pair. The colorway is easy to match, and the design is iconic. But remember—it's not a "comfort" shoe. You have to appreciate the classic, slightly rigid construction. For $180, it's a staple, not a tech marvel.