It lets you experience the Jordan 1 silhouette and see if you like the fit/feel before investing in pricier Highs or collaborations. This particular colorway is a classic for a reason—it’s just easy to wear. The brand recognition is, of course, through the roof. Who are these for? Honestly, perfect for someone entering the sneaker game or wanting a reliable, iconic sneaker. The Mid 1 is less hype than some Retros, easier to get, and often under $150. If you need a shoe that goes with everything and has that Jordan heritage? This is it. It's a no-brainer first Jordan for many. So, should you cop? If you see a colorway you love for around retail ("~$135 USD"), and you want a timeless, versatile sneaker—go for it. The "air jordan mid 1" is a workhorse. But if you're hunting for cutting-edge comfort or strict OG specs, you might be disappointed. Know what you're buying: a legend in a slightly more accessible package. So, who is this for? Perfect for the beginner sneakerhead wanting their first Jordan, or someone who needs a reliable, go-to white-based sneaker. The Air Jordan Mid 1 in this "Black/White/Varsity Red" is a staple. It’s also great if you find the High OG collar too restrictive—the Mid cut is just easier to slip on and off for daily errands.