New collectors, style-focused folks, people who appreciate history. The Jordan Air 1 is a must-have silhouette. If you want a versatile, iconic shoe you can beat up a bit, this is it. The 'White Shadow' is a perfect, easy-to-wear colorway to start with. My final take? I always recommend having at least one pair of Jordan Air 1s in your rotation. It’s a legend. For the 'Heritage' collection or core colorways, it's worth the investment. Just go in with the right expectations: it’s a style icon, not a comfort king. And that’s perfectly okay. Comparing these to, say, a Jordan 4 or 5? It's night and day. The Jordan Air 1 is much lighter and lower to the ground. It's less about tech and more about that timeless profile. If you want max cushioning, look elsewhere. But if you want "the" silhouette that defines sneaker culture? This is it. Simple as that. Is it worth the price? At around $180 USD, it's a premium for a retro. But you're paying for the history, the look. For a staple in your rotation? I think so. Just know you're buying into a classic design, not cutting-edge comfort. That's the trade-off with this Jordan series icon.