It's for the person who values iconic style over max cushioning. Who isn't it for? Pure comfort seekers or performance basketball players (obviously!). For $180 USD, you're paying for the legacy. If you want a piece of sneaker history you can wear daily, this "Jordan Air 1" is a no-brainer. Just manage your comfort expectations! Final take: I love having a pair of Jordan 1s in my closet. They're reliable. But be real with your expectations: they're not the comfiest. The break-in is real, but once they mold to your foot? You've got a classic. I'd recommend them – but with that caveat upfront. So, who are these for? Honestly, for "anyone" building a sneaker collection. The Jordan Air 1 is a foundational piece. It's for the person who appreciates history and clean style over hyper-tech features. Great for casual wear, light walking... not for long days on concrete or performance basketball. It's a lifestyle staple. So, here’s my take on the Jordan 1 Low 'UNC'. The lows are having a moment! First, the Carolina blue is just vibrant. On foot, they're lightweight & super easy to slip on & off. Compared to the highs, it’s a much more casual, summer-ready vibe. The advantage? Ultimate wearability. The drawback? Less ankle support, obviously. At $100 USD, it's a great entry point into the jordan air 1 universe. Highly recommended for a low-top sneaker fan. Not for those wanting the high-top basketball heritage feel.