Someone who values iconic design and outfit coordination over technical performance. It's also great for collectors of the Jordan series who want the key colorways. You're buying into a piece of sneaker history every time you lace up a classic Air 1. Conversely, not for who? If comfort is your #1 priority, skip it. If you need arch support or modern impact protection, you'll be disappointed. Also, maybe not for hardcore ballers today – the tech is 80s-era. This is a fashion and culture icon first, a performance shoe second (or third, honestly). Finally, looking at this "Jordan 1" "Dark Mocha" – such a clean, wearable colorway. The "suede" hits and leather quality are "impressive" right out of the box. On feet, they look "expensive" and go with "almost" any fit. Compared to a Travis Scott collab, this is a "much" more understated, mature take. The "pro" is its incredible versatility for a high-top. The "con" is that it's another brown/black shoe in a sea of them. At "retail ($170)", it's an easy recommend for anyone wanting a premium, daily wearer. It's not the most "exciting" release, but sometimes that's exactly what you need. Not everyone will vibe with it, though. If your priority is cutting-edge comfort or max cushioning for all-day wear, look elsewhere. This isn't that shoe. Also, for some, the $190+ price for a "basic" leather shoe might feel steep. You're paying for the icon status. So, think about what you "really" want from a sneaker before copping this Jordan Air 1.