New collectors, style-focused folks, people who appreciate history. The Jordan Air 1 is a must-have silhouette. If you want a versatile, iconic shoe you can beat up a bit, this is it. The 'White Shadow' is a perfect, easy-to-wear colorway to start with. Unboxing this new "jordan air 1" high OG was a vibe. That classic silhouette, the crisp white leather… it just looks right on camera. Putting them on, the break-in period is real; they're not uncomfortable, just… structured. Comparing them to, say, a Jordan 4? Totally different world—this is about clean lines, not tech. The major pro is its history and styling. The downside is the firm midsole. I'd recommend these to sneakerheads who value history, but maybe not to performance basketball players in 2024. Who is this for? Honestly, the "jordan air 1" is perfect for the style-focused person. It's a fashion staple first, a sneaker second. If you're building a rotation of classics, this "needs" to be in it. Not for who? Serious runners or gym-goers. This isn't a performance shoe—it's a piece of history you walk in. Now, the potential downside? That flat, firm footbed I mentioned. If you're on your feet all day, it might not be the most comfortable option. Also, the leather can crease — some people hate that. I think it adds character, but it's worth noting. It's not a "performance" shoe by today's standards.