Someone who values iconic design and outfit coordination over technical performance. It's also great for collectors of the Jordan series who want the key colorways. You're buying into a piece of sneaker history every time you lace up a classic Air 1. So, is it worth it? If you're new to Jordans or want a cornerstone sneaker, absolutely. The "jordan air 1" 'Black Toe' is a legend. You're paying for the history and the look. But if you prioritize max comfort above all else, or are on a tight budget, you might want to wait for a sale or explore other options. Sliding these on... okay, let's be real – the Jordan 1 is not a modern comfort shoe. It's a bit stiff initially, but the ankle support & lockdown are fantastic. It's that classic, supportive feel. If you're used to Air Max or React cushioning, the Air 1 will feel firm. But for style & that true retro basketball silhouette? It delivers. On camera, this shoe just… looks expensive. The shape is so recognizable. Wearing the jordan air 1 out, you'll get compliments – guaranteed. Is it worth the $180+ USD price tag? For the history and the look, yes. For cutting-edge tech? Absolutely not. Know what you're buying.