Someone who values iconic design and outfit coordination over technical performance. It's also great for collectors of the Jordan series who want the key colorways. You're buying into a piece of sneaker history every time you lace up a classic Air 1. Comparing it to something like a Jordan 3 or 4? The Jordan Air 1 is noticeably less cushioned and more rigid. But that’s also why it’s lighter and feels more connected to the ground. It’s a different experience entirely—one rooted in history, not modern tech. If you want plush comfort, look elsewhere in the Jordan series. Comparing it to other Jordan series models? It’s a different world from, say, an AJ4. The Air Jordan 1 is all about that foundational feel — less cushion, more history. Versus modern shoes? You’re paying for the legacy (and the style), not cutting-edge tech. It's a trade-off, for sure — but for many, it’s totally worth it. My final take? I always recommend having at least one pair of Jordan Air 1s in your rotation. It’s a legend. For the 'Heritage' collection or core colorways, it's worth the investment. Just go in with the right expectations: it’s a style icon, not a comfort king. And that’s perfectly okay.